Research Into Revenue, Part 2: The Customer Avatar

This post will make sure you never run out of ideas for sending emails to your subscribers ever again.

In Part 1 I walked you through the exact process I use to do customer interview calls, with templates and examples.

In this post, I wanted to make sure to follow up to show you how to turn those transcribed calls into a customer avatar. Once you have this done, you'll know the exact pain points, hopes, dreams, fears, and desires that you should be writing about.

Of course, you can also write about hidden or unspoken factors as well - but this process will help you with that as well.

This is much easier to show through video, so here’s a Loom video walking you through the process.

Also, here is an example customer avatar that you can model off of.