Client: CMA Exam Academy, the industry’s top CMA exam coaching company, trusted by employees of IBM, Deloitte, Oracle, and the U.S. Dept. of State.

Goal: To increase long-term revenue earned from CMA Exam Academy’s flagship product—The 16-Week CMA Accelerator.

Work done:

• 14 customer interviews resulting in new testimonials and messaging insights

• 8 launch sales email sequences

• New sales page for Accelerator as well as all supporting products

Results: Over $744,753 in overall revenue driven, including $89,436 in brand-new revenue from launch initiatives.

Marketing Asset Examples:

• “Storytelling” sales email

• “Risk reversal” sales email

• “Hard close” sales email

• “Last chance” sales email

• Live sales page