My copy increased revenue by 33% year-over-year—earning $2,323,839 total
Client: Precision Nutrition, the world’s leading health coaching certification company, and consultant to elite sports organizations like the Seattle Seahawks and the San Antonio Spurs.
Goal: To increase revenue earned from Precision Nutrition’s flagship $2699 certification—The L2 Master Health Coaching Certification.
Work done:
20+ new customer interviews resulting in new testimonials and new “big idea”
New value and launch email sequences
New sales page, SMS, in-app, banner, social media, and checkout copy
Results: Earned 33% more revenue in 2023 than the previous year, representing $2,323,839 in total revenue.
Marketing Asset Examples: